How SEO Can Help Improve Your Online Reputation Management

Posted on 20th May 2020 by Lexia Laffan

Online reputation is the new SEO in the sense that Google’s ranking algorithms are veering more and more towards user-generated content to rank websites and businesses. However, SEO still remains the king of marketing. With SEO ever evolving, you need to keep in mind the best SEO strategies to keep your online reputation powerful and effective. This is how to approach your SEO reputation management.

What Skills Do I Need to Be a Content Strategist?

Posted on 14th May 2020 by Mitch Ellems

A content strategist takes the role of an information architect. They are the person who sees the big picture and directs the efforts of the content marketing team towards achieving that goal. Here are the top skills you need to become a competent content strategist.

Why SEO Is Actually All About Content Marketing

Posted on 22nd April 2020 by Lexia Laffan

Do you remember the days when companies practised keyword stuffing? You identified the keywords pertinent to your business and simply shoved them on your website as many times as possible - just like that, your SEO was done. That is still the case, right? Wrong.

Should you continue marketing in times of crisis?

Posted on 2nd April 2020 by Lexia Laffan

It’s fair to say over the past month we’ve all found ourselves facing new challenges and contemplating how to move forward with our businesses in uncertain times. If you yourself are a business owner, the decisions you make now could be what determines the future of your business.

Google My Business Temporarily Suspends Features Amid The Coronavirus

Posted on 31st March 2020 by Lexia Laffan

As vast numbers of businesses throughout the world, including Google, scale back on staffing levels and put resources into essential activities only, a number of regular services have been suspended, including some features of Google My Business. Here's a summary of what is changing and how it might affect you.